About Madura Fashion & Lifestyle
Peter England is a brand of Madura Fashion & Lifestyle. Madura Fashion & Lifestyle, a
division of Aditya Birla Nuvo Ltd, is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.
The company's brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an extensive network comprising more than 850 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets, both within and outside India.
The company's lifestyle store, The Collective, offers a unique blend of global fashions, international trends and
innovative customer services, to customers in Bangalore, Mumbai and Delhi. Planet Fashion, the multi-brand,
apparel-retailing arm of Madura Fashion & Lifestyle, housing the company's in-house and other brands, is the largest chain of stores of its kind in India.
Always at the cutting edge of fashion and innovation, Madura Fashion & Lifestyle has for over a decade now sourced technology, fabrics and garments globally. The company is a global supplier for sophisticated international brands such as Marks & Spencer and Tommy Hilfiger.
Madura Fashion & Lifestyle has ISO-9001-2000 accreditation with periodic internal audits. Its manufacturing division recently became the first apparel manufacturing unit to win one of India's most prestigious quality excellence award, the Ramkrishna Bajaj National Quality award, instituted jointly by the Indian Merchants Chamber and the house of Bajaj.
Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recording a blistering growth rate of over 25 per cent year-on-year.
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe's largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo.
